MARKETING KENYA IN INTERNATIONAL MEDIA

Kenya Tourist Board has launched a global advertising campaign on CNN. The Marketing architecture of the campaign is based on the diverse and unique tourism experiences Kenya has to offer.

Welcome to Kenya. Discover the Magic of Africa

The campaign slogan; “Welcome to Kenya. Discover the magic of Africa’’ captures the true character of Kenya; pristine, warm beaches, abundant wildlife, world renowned game parks and reserves, scenic landscape, eco-tourism, unique culture and warmth of the people, hundreds of birds and so much more. These merge to provide our visitors with amazing, memorable as well as good value for money experiences.

Tourism is Kenya’s 2nd highest foreign exchange earner and provides employment to thousands of people. Funded by the European Union, this International campaign, anchored by CNN on TV and through online digital marketing, will target international tourists in Africa, Europe, Asia and the Americas.

The campaign aims to rebuild the image of Kenya as a premier tourist destination and in so doing regenerate confidence and boost international tourist arrivals to Kenya from traditional source markets and emerging markets.

We welcome you to experience the splendor and charm of Africa in this one country, Kenya.

Hey! Tell us what you think about the Ad and Kenya as a Destination….

2009, TUSKER SAFARI SEVENS

Previous Action at the Tusker Safari Sevens

Previous Action at the Tusker Safari Sevens

This year’s Tusker Safari Sevens takes place on 19-21st June 2009 at the RFUEA grounds in Nairobi. Now a world recognized tournament in the global sevens rugby series, this year’s event marks the 14th Edition of the Safari sevens since its humble beginning in 1996. Currently, Kenya is the defending Safari Seven’s champion and the Kenya team is poised to be the star attraction at the event. In the international arena, the Kenya rugby seven-a-side team had a good run in the just concluded IRB Seven’s series. Kenya is primarily well known for her world class long distance runners, but now, the country can boast of a fine sevens rugby squad and a tournament as big as the team itself. Tusker Safari Sevens is a great chance to see Kenya’s top players in action against some of the best teams in the region and internationally on home soil. Get ready for thrilling rugby on the field and fantastic safari options before and after the sevens. Visit MagicalKenya for more safari options

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