Kenya Tourist Board Up For Top UK Travel Industry Award

TTG Travel Awards 2009

TTG Travel Awards 2009

Kenya Tourist Board has been nominated for one of the travel industry’s most prestigious awards. It has been shortlisted for the ‘Best Tourist Board’ prize in the TTG Travel Awards, run by the industry’s leading trade newspaper, Travel Trade Gazette. The winners will be announced at a spectacular ceremony at London’s Grosvenor House Hotel on 22nd September.

Lucy Huxley, editor of TTG, said: “We had a record number of entries this year, demonstrating the resilience of the travel industry in this recession, so any firm which is shortlisted can feel very proud. Entrants are rated by the travel agents they work with, before being judged by panels of industry experts. Winners truly deserve to be named the best in our industry.”

Karrol Yambo, Director of Marketing and Acting Managing Director at Kenya Tourist Board said: “These awards are regarded as a universal benchmark of quality within the travel industry. Being shortlisted is a tremendous achievement, particularly in a year when there have been a record number of entries from tourist boards. This nomination is also for all our partners and all lodges, camps, hotels and tourism companies in Kenya who continue to provide and promote Kenya to the UK.”

Judges for the awards include managing directors and chief executives of some of the biggest names in the travel industry, including Abta, Thomson and Virgin Holidays, in addition to leading figures from the worlds of commerce and retail.

For more information on Kenya, visit www.magicalkenya.com

TTG is the leading publication for the UK travel industry, with news and features read by frontline high street travel agents through to chief executives of FTSE-100 travel companies. www.ttglive.com

Kenya Tourist Board Tender for the Recruitment of Market Destination Representatives

Kenya Tourist Board has put out a tender for the recruitment of Market Destination Representatives who will assist KTB deliver on its mandate of effectively and efficiently marketing and promoting Kenya internationally. The Marketing Development Representatives will work hand in hand with KTB to penetrate, develop, and grow the market by utilizing their skills and market expertise. They are an added resource to enable KTB leap ahead of the competition and optimize on its marketing investments for higher value outcomes. A copy of the tender document is available online on http://www.magicalkenya.com/tender

African Wild Dog Sighted on the Ol Pejeta Conservancy!

The above photo was taken by Stephen Siapan of Ol Pejeta, who spotted this pack

The above photo was taken by Stephen Siapan of Ol Pejeta, who spotted this pack

What better way to start off the second half of the year for Ol Pejeta than by the sighting of African Wild Dog (or “Painted Wolf”) at the Conservancy! A pack of the very rare endangered species (Lycaon pictus) was sighted on the North Western side of the Conservancy on the 2nd of July.

The species, also known as the African Hunting Dog, was last seen on the Conservancy 3 years ago. The Wild Dog’s endangered status is owed mostly to habitat loss and hunting. Moving in packs of up to 20 individuals, they travel over very large territories and, in the process, tend to wander into human settlements where they may prey on goats and sheep, therefore endangering themselves at the hands of the farmers.

The above photo was taken by Stephen Siapan of Ol Pejeta, who spotted this pack last Thursday.

MARKETING KENYA IN INTERNATIONAL MEDIA

Kenya Tourist Board has launched a global advertising campaign on CNN. The Marketing architecture of the campaign is based on the diverse and unique tourism experiences Kenya has to offer.

Welcome to Kenya. Discover the Magic of Africa

The campaign slogan; “Welcome to Kenya. Discover the magic of Africa’’ captures the true character of Kenya; pristine, warm beaches, abundant wildlife, world renowned game parks and reserves, scenic landscape, eco-tourism, unique culture and warmth of the people, hundreds of birds and so much more. These merge to provide our visitors with amazing, memorable as well as good value for money experiences.

Tourism is Kenya’s 2nd highest foreign exchange earner and provides employment to thousands of people. Funded by the European Union, this International campaign, anchored by CNN on TV and through online digital marketing, will target international tourists in Africa, Europe, Asia and the Americas.

The campaign aims to rebuild the image of Kenya as a premier tourist destination and in so doing regenerate confidence and boost international tourist arrivals to Kenya from traditional source markets and emerging markets.

We welcome you to experience the splendor and charm of Africa in this one country, Kenya.

Hey! Tell us what you think about the Ad and Kenya as a Destination….

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