Kenya has unveiled a Kshs 1.2 Billion (Approx.USD 12 Million) Charter Incentive Program (CIP) aimed at:
•Subsidizing the cost of tourist acquisition by charters i.e. the marketing spend they undertake on behalf of Kenya;
•Stimulating demand for Kenya by new charters while encouraging charters already flying to Kenya to increase their route frequencies; and,
•Rewarding charter airlines that make long term capacity growth commitments to bring tourists to experience Kenya’s Beach product.
Under the program, all tourist charter aircrafts with passengers terminating at Moi International Airport Mombasa and Malindi Airport will enjoy the following:
•No landing fees for a period of two and a half years.
•A passenger subsidy of USD 30 per seat filled by international passengers who terminate or disembark in Kenya over the same period.
In order to benefit from the program, charter airlines will be required to ensure that:
•A minimum of 80% of the passengers brought by any charter airline must be terminating in Kenya.
•Commit to operate the Kenya route for a minimum of at least two (2) consecutive years.
HOW TO ENLIST INTO THE PROGRAM
STEP 1: The eligible Charter Operator shall file an initial application with the Kenya Tourism Board (KTB).
STEP 2: Attach the following documents to the application form:
1.Legal document, such as a certified company registration under which the entity is commercially known or legally organized
2.Valid ASL and AOC from Kenya Civil Aviation Authority (KCAA) in compliance with Kenya’s Integrated Air Transport Policies and Regulations.
3.Details on the route to be served, type of aircraft, number of seats, proposed frequency and schedule.
STEP 3: The application can be made either in hard copy and delivered to KTB offices across the globe or in soft copy and emailed to firstname.lastname@example.org Application forms can be downloaded from the same portal (www.magicalkenya.com/charterincentives).
STEP 4: KTB will receive the completed application form and relevant attachments and approve or deny the same in accordance with the terms of this Program within seven (7) calendar days upon the receipt of the application.
STEP 5: KTB and the successful applicant (Charter Operator) shall sign an MOU as part of commitment by both parties on program obligations.
Upon successful enlistment into the program, the charter operators will enjoy the benefits attached to the program and file invoices with KTB for the passenger subsidy. KTB will process the invoices and ensure reimbursement of the USD 30 per passenger to the charter operator within thirty days from receipt of the invoice (s).
2.Kenya Civil Aviation Authority (KCAA) e-AIP Portal - http://eaip.kcaa.or.ke/
3.Kenya Airports Authority – www.kaa.go.ke