• The first of two charters bringing in nearly 300 tourists in January
• Charter follows aggressive campaigns in Asia and other emerging markets
Nairobi, January 15, 2012… The Kenya Tourist Board has started recording success in its efforts to diversify the tourist source markets, with the landing of a charter flight carrying the first of two batches of nearly three hundred tourists into the country.
These are results of joint efforts between the board and the Ministry of Tourism and the Kenya Embassy in Korea.
The charter flight operated by Korean Air carrying the 120 passengers arrived at the Jomo Kenyatta International Airport this evening, with another flight of 190 tourists expected in a week.
Receiving the tourists, the Managing Director of the Kenya Tourist Board Muriithi Ndegwa said the arrival of the tourists is the culmination of an aggressive marketing campaign in Korea and other countries in Asia aimed at showcasing the unique attributes that position Kenya as one of the most preferred tourist destinations in the world.
“We have forged a fruitful and mutually beneficial relationship with Kal Tour; a Korean travel agency and Korean Air, and since May last year we have hosted eight journalists from Korea in different tourist destinations, and organised market trips with tour operators. This day is therefore a major highlight for the two countries”, said Muriithi.
Muriithi said the tourists will have the opportunity to visit the Mara Game Reserve which is in the traditional tourism circuit; as well as the Amboseli National Park before proceeding to other destinations and eventually returning to Korea.
He added that the tourists will also get an opportunity to sample the Kenyan cuisine and appreciate the deep cultural heritage that characterises Kenyan communities.
Kenya has been receiving an average of 6,000 visitors annually since 2006 from Korea and Muriithi said they want to double the number within the next two years through new attractions that have been created through the redefined local offering which has categories such as sports, cultural, eco-tourism and adventure tourism, designed with a view to raising the countries competitive edge.
“With the expansion of the airport and on-going road infrastructure developments, the tourism market in Kenya can only grow.
We still have sites that have not been marketed sufficiently, and with these developments in place we also aim at targeting return visitors who will be taken to different tourist attractions on each of their visits”, he added.
Speaking during the same ceremony, the General Manager of Kal Tour, Lim Hong Jae, said the trip marks the beginning of a mutually beneficial relation that is aimed at showcasing the beauty of the African continent to the increasing number of Koreans who want to use some of their disposable income on travel.
“Kenya presents a unique opportunity whereby one can move from a shopping mall in Nairobi and within an hour they are at the beach in Mombasa or at the Mara appreciating the wildlife”, he added.
For more details please contact:
Public Relations Officer
Kenya Tourist Board
Tel: 2711262/ 2749128
Ogilvy Public Relations