Nairobi, May 10, 2012: Kenya has taken its place among the 13,000 exhibitors participating in this years’ INDABA; the biggest tourism exhibition in continent, which is set to begin from 12th to 15th May 2012 in Durban South Africa.
The Kenya Tourist Board (KTB) is leading over 20 companies from the travel and hotel industry for the four-day long exhibition as the country repositions itself to showcase its diversified tourism products.
KTB Managing Director Muriithi Ndegwa said the event provides an opportunity for the country to showcase its unique selling proposition, to an audience drawn from South Africa and other tourism source markets attending the exhibition.
“The tourism industry is very dynamic and international fairs such as this one provide us with an opportunity to illustrate why Kenya is a preferred tourism destination. INDABA will also provide an opportunity for Kenyan travel trade to interact with their counterparts from all over the world” says Muriithi.
INDABA is one of the largest tourism marketing events on the African calendar showcasing the widest variety of Southern Africa’s best tourism products and for the last two years, the fair has won the award for Africa’s best travel and tourism show.
Effects of economic recession on tourism, stimulating jobs and investment in the industry, elimination of barriers to travel such as visa restrictions and taxation are among key challenges to be discussed during the event.
South Africa is Kenya’s second performing market in the Africa after Uganda which has maintained its lead in the arrivals from the African region, recording 42,674 inbound visitors, 25.9% growth compared to the same period in 2010.
Comparatively in 2011, South Africa recorded 38,354 arrivals a 16% growth compared to the same period in 2010. Tanzania came in third place, with 34,322 arrivals, a 13.4% growth from 2010.
Ndegwa says the market has shown potential for further growth at the background of economic recession in the key source markets of Europe and pointed out that KTB is adopting other marketing strategies aimed at attracting and retaining the traveler.
“Product diversification is our number one strategy, besides our traditional products; beach and wildlife we are known for, we are focusing on new products such as sports, eco-tourism, culture, Meeting Incentives Conferencing and exhibitions (MICE), among others.