Kenya Tourism Board (KTB) was voted Africa’s leading Tourism Board 2012 in the Africa category, at the 19th World Travel Awards held at Beach Turks and Caicos Resort in UK.
Other African countries which competed with Kenya included Egypt, Namibia, Nigeria, Ghana, South Africa and Morocco among others.
“Kenya stood out for its sustained innovative and cutting edge marketing campaigns targeting both the traditional and new niche market segments, in an increasingly competitive global tourism industry,” said KTB’s Managing Director Muriithi Ndegwa who also appreciated the contribution of all the stakeholders towards this achievement. We are honored to be recognized as Africa’s Leading Tourist Board this year”, he added.
The World Travel Awards, described by the Wall Street Journal as the ‘Oscars’ of the global travel and tourism industry, serves to acknowledge, reward and celebrate excellence across all sectors of the global travel, tourism and hospitality industry.
The Award was first held in 1994, as a tourism industry initiative, with travel agencies, tour and transport companies and tourism organizations across the globe voting for the winners.