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Home › Travel Guide › DISCOVER THE MAGIC OF AFRICA, MARKETING KENYA IN INTERNATIONAL MEDIA
DISCOVER THE MAGIC OF AFRICA, MARKETING KENYA IN INTERNATIONAL MEDIA
Kenya Tourist Board has launched a global advertising campaign on CNN. The Marketing architecture of the campaign is based on the diverse and unique tourism experiences Kenya has to offer.

Welcome to Kenya. Discover the Magic of Africa


The campaign slogan; “Welcome to Kenya. Discover the magic of Africa’’ captures the true character of Kenya; pristine, warm beaches, abundant wildlife, world renowned game parks and reserves, scenic landscape, eco-tourism, unique culture and warmth of the people, hundreds of birds and so much more. These merge to provide our visitors with amazing, memorable as well as good value for money experiences.

Tourism is Kenya’s 2nd highest foreign exchange earner and provides employment to thousands of people. Funded by the European Union, this International campaign, anchored by CNN on TV and through online digital marketing, will target international tourists in Africa, Europe, Asia and the Americas.

The campaign aims to rebuild the image of Kenya as a premier tourist destination and in so doing regenerate confidence and boost international tourist arrivals to Kenya from traditional source markets and emerging markets.

We welcome you to experience the splendor and charm of Africa in this one country, Kenya.
 
 

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