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Michael Joseph appointed chairman Kenya Tourist Board
The Minister for Tourism, Hon. Najib Balala has appointed Michael Joseph former Chief Executive of Safaricom as the Chairman of Kenya Tourist Board (KTB) for the next three years with effect from 1st December, 2010.

Michael Joseph, chairman Kenya Tourist Board
Credits: World Economic Forum www.weforum.org
He replaces Jake Grieves-Cook who’s two terms ended on 30th November, 2010.

Hon. Balala praised the Kenya Tourist Board (KTB) for the excellent performance undertaken during the most difficult time in the tourism industry.

"The board has done a wonderful job in turning round the performance of the sector from an all time low in 2008 to an all time high in 2010 with over 1.2 million tourists expected and envisaged receipt earnings of over Kshs. 100billion.

This year will be a record year in the tourism sector. I urge them (KTB) to keep up the good work," he said.

Under the chairmanship of Mr. Jake Greives-Cook, KTB managed to put up aggressive marketing campaigns targeting both domestic and international tourists.

In addition, the organization has partnered with international travel and leisure organizations as well as the media and airlines to build a strong image for Kenya as a niche tourist destination.

The board is credited for diversification of the tourism market by setting up additional market presence in India, China, United Arab Emirates (UAE), Japan, Poland and Turkey.

Hon. Balala congratulated Mr. Michael Joseph on his new appointment and wished him success in the new assignment.