List of Exhibitions and Road Shows

KENYA TOURISM BOARD (KTB) CALENDER OF MARKETINGACTIVITIES FOR FINANCIAL YEAR 2016/17

MARKET

ACTIVITY

IMPLEMENTATION PERIOD

Japan JATA Tourism Expo is globally recognized asan established comprehensive tourism event that entails Business to Business and Business to Consumer opportunities. A maximum of two (2) Kenyan travel trade companies are invited to exhibit at the Kenya Stand. 22 Sept – 25 Sept 2016
Domestic Street Holiday Takeovers activations in Nairobi & Mombasa Sept 2016
Russia Kenya Roadshow to target the trade as they print  the  winter/  summer  brochures  and introduce the CIP program to the market for winter charters.  This will be in partnership with seven (7) Kenyan travel trade companies. 26 Sept – 2 Oct 2016
Domestic Host MKTE 2016 in Nairobi, Kenya. It is one of the fastest growing exhibitions aimed at raising the profile of the destination and the region as a whole. 12 Oct -14 Oct 2016
Asia Exhibit at ITB Asia in Singapore with at least five  (5)  travel  trade  members.  ITB  Asia  is annually held in Singapore and is a 3 day B2B trade show and convention targeting the Asian Market. 19 Oct -21 Oct 2016
Rest of Africa Exhibit at Akwaaba 2016 in Lagos, Nigeria This is the 12th  edition of the Akwaaba Africa Travel Market (AfTM). Its objective is to transfer knowledge  covering  travel,  hospitality  and aviation sectors from globally rated experts. 30 Oct – 1 Nov 2016
United Kingdom Participate at WTM London 2016 with forty eight  (48) trade members. It is  one of  the biggest  travel  exhibitions  worldwide  taking place in London every November. 7 Nov – 9 Nov 2016
China China International Travel Mart (CITM) is held every other (even) year in Shanghai and is the largest professional travel trade event in China and  the  only  one  sanctioned  by the China National Tourism Administration. Kenya will be exhibiting with at least ten (10) travel trade companies. 11 Nov – 13 Nov 2016
China Roadshow targeting Hangzhou,  Chengdu  & Guangzhou in partnership with at least ten (10) travels trade members. This roadshow aims to target the Chinese New Year bookings 14 Nov – 18 Nov 2016
Product Exhibit  at  the  IGTM  2016  companies  in Mallorca Spain with at least two (2) Kenyan travel trade IGTM is the only Targeted Golf Marketing event attended by Golf buyers from across the world. 14 Nov -17 Nov 2016
G.C.C Roadshow in Oman, KSA, Kuwait & Qatar with at least five (5) Kenyan travel trade companies. The roadshow aims to target the trade as they print  the winter/  summer brochures and for planning ahead of school breaks 14 Nov – 20 Nov 2016
G.C.C Exhibit at the World Halal Tourism Summit (WHTS) with at least two (2) Kenyan travel trade  members.  The  Summit  presents  an opportunity to network with the largest global gathering of hosted international Halal tourism facilitators 21 Nov – 25 Nov 2016
Scandinavia Roadshow  in  partnership  with  the  private sector 3 Nov – 5 Nov 2016
Domestic MagicalKenya Airshow at Wilson Airport 26 Nov 2016
USA Roadshow targeting  travel  agents  and  tour operators in partnership with twelve (12) private sector members to coincide with USTOA. 28 Nov – 2 Dec 2016
Product Exhibit at IBTM 2016 in Barcelona Spain with at least two (2) Kenyan travel trade companies. It is one of the key MICE focussed events in the Tourism calendar. 29 Nov – 1 Dec 2016
USA USTOA Annual Conference & marketplace has distinguished itself for  being the only travel industry event in the United States that brings together  the  leading  North  American  travel companies   with   tourism   suppliers   and destinations  from  around  the  globe  in  an intimate and exclusive setting. 5 Dec -9 Dec 2016
United Kingdom Roadshow in partnership with local trade in UK and Ireland 5 Dec – 7 Dec 2016
Spain & France Roadshow in partnership with at least ten (10) members of the private sector This is to target the trade as they print  the winter/ summer brochures 30 Jan – 7 Feb 2016
India Kenya will exhibit at OTM Mumbai with at least ten (10) Kenyan travel trade companies. OTM is  India’s  biggest  travel trade  show,  in  the largest travel market. 21 Feb – 23 Feb 2017
India IIFTC Locations Show is India’s largest B2B filmtourism event in partnership with at least five (5)Kenyan filming affiliated companies 23 Feb – 25 Feb 2017
East Africa Teketeke  Workshops  in  Nairobi,  Kenya  inpartnership with the Kenyan travel trade Feb/Mar 2016
Russia Exhibit at the MITT 2017 in Moscow Russia, aB-2-B  platform  giving  the  opportunity  to penetrate the Russian Market. 14 Mar -16 Mar 2017
Germany Participate at ITB  2017 at  Messe Berlin in Germany with the private sector at the world’s largest tourism trade fair. 8 Mar -12 Mar 2017
G.C.C Participate  at  the  Arabian  Travel  Markets (ATM 2017) with at least ten (10) members of Kenya’s travel trade sector. 24 Apr -27 Apr 2017
South Africa Participate at WTM Africa 2017 in Cape town with eighteen (18) private sector companies 19 Apr -21 Apr 2017