13th December 2018: Kenya has been named the World’s Leading Safari Destination in 2018, marking the fourth consecutive year and the fifth time it has received the award from the World Travel Awards.

Kenya beat seven other destinations which include neighbouring Uganda and Tanzania to scoop top honours as the World’s Leading Safari Destination.

Kenya was bestowed the award for the first time in 2013.

World Travel Awards is voted for by travel and tourism professionals as well as business and leisure travel consumers worldwide.

Commenting on the award, Kenya Tourism Board Chief Executive Officer, Dr. Betty Radier has said the award is an affirmation of Kenya’s peerless position as a global tourist destination.

Dr. Radier said, “The award affirms that Kenya is truly the original home of safari and that it offers a collection of authentic and inspiring experiences to discover and enjoy: diversity of wildlife in breath-taking landscapes, enriching cultural encounters, exhilarating activities inland and at the coast, vibrant cities and a beautiful coastline that offers diverse magical experiences.”

“The annual great migration into Maasai Mara National Reserve, the abundant wildlife in our National Parks and spectacular landscapes such as the Great Rift Valley make Kenya an outstanding destination in the world. Kenya offers a beach and safari product that is second to none in Africa and the world at large. Kenya Tourism Board is proud to receive the award on behalf of the destination.”, Dr. Radier added.

Dr. Radier noted that apart from safari, Kenya is ideal for adventure trips such as hiking, trekking and mountain climbing, with high levels of nature and culture, beach holidays, special interest niches such as birdwatching, athletics, golf, water sports and special occasions.

The award comes barely two months since Maasai Mara National Reserve and Diani Beach were named Africa’s Leading National Park and Leading Beach Destination respectively during the 25th Africa edition of the World Travel Awards ceremony that was held in Durban, South Africa.

In October, Maasai Mara National Reserve was crowned Africa’s Leading National Park for the sixth time, having beaten five other national parks across Africa. Diani Beach was for the fifth consecutive years named Africa’s Leading Beach Destination, having outmatched five other beach destinations.