The marketing agency is credited for putting destination on the global map amidst challenges the country has been facing in the recent past
Kenya’s tourism marketing agency Kenya Tourism Board (KTB) has been voted Africa’s leading tourist Board for the fifth year running beating Egyptian Tourist Authority, Gambian Tourism Board and Ghana Tourism Authority respectively.
KTB was feted by the World Travel Awards (WTA), Africa & the Indian Ocean Islands Gala in a ceremony held at the Diamond La Gemma Hotel in Zanzibar on 9th April.
Leading over 20 Kenyan travel companies to clinch awards in different categories is Maasai Mara National Reserve that was voted Africa’s Leading National Park for the third time in a row while Diani retained the top position as Africa’s Leading Beach Destination
Africa’s Leading Meetings & Conference Destination went to Nairobi while Mombasa clinched Africa’s leading Destination and Africa’s Cruise Port 2016.
KT B chairman Jimi Kariuki while welcoming the award attributed the success to KTB’s efforts of being the absolute best in all aspects of marketing the country’s tourism offerings.
“We are honored to win the title of the Africa’s Leading Tourism Board for the fifth time with our extensive recovery and stabilization from the recent low performance in the sector as a result of many factors,” said the chairman.
Tourism Principal Secretary Mrs Fatuma Hirsi who presented the award to KTB staff and the board pointed out that marketing initiatives have brought the success the institution has enjoyed for the past four years.
KTB acting Chief Executive Officer Jacinta Nzioka-Mbithi said the award will add to positive projection of destination’s profile.
“This has given us the impetus to further improve our international profile as well as reach out to new markets”, she added
WTA was established in 1993 to recognize and reward outstanding achievements within the global travel industry and the awards are endorsed by celebrities, travel trade and press from around the world.
The awards have been hailed by The Wall Street Journal as the ‘Oscars’ of the travel industry’, and winners are nominated by over 40 000 travel trade professionals world-wide.