South African market promising


Market expected to gain a 20% growth

Kenya is targeting to increase the flow of tourists from South Africa by 20% at the close of the year as Kenya Tourism Board (KTB) kicks off campaigns including training of over 300 tour operators on tourism products that country has to offer.

“We are riding on the existing peaceful environment and positive feedback from our tourist source markets   about the destination to create full awareness of our niche tourism products,” says KTB Acting CEO Jacinta Nzioka during the opening of the 2016 Indaba tourism fair in Durban South Africa.

She said niche tourism products including adventure and sports complimented with ease of access to Kenya has given the country a competitive edge among other destinations,

Kenya, represented by 10 travel trade is showcasing country’s tourism products in the fair that kicked off yesterday and scheduled to end on 9th May. The show brings together over 7000 exhibitors and buyers from across the globe.

“Our training of about 300 tour operators  and travel agents in major cities of South Africa on our unique products offering will give impetus to our other campaigns we have mounted to attract travelers into this markets,” say Nzioka.

The prospects of the South African market have received a boost with the national carrier, Kenya Airways announcing a three times a week direct flights into Cape Town from Nairobi beginning July this year.

“ Our  ease of access  with a flight of less than 5 hours to Nairobi by KQ and South Africa Airways, products suited to segments such as, family, couples,  and special interest groups are  pulling factors for our clientele, “ says Nzioka.

South Africa is the leading tourist source market to Kenya in Africa with the arrival figures of over 30, 00 last year. KTB CEO says all indications shoe that the market will attain a 20% growth before the end of the year with massive campaigns already launched.