Sustainability is driving accommodation decisions

According to the Booking.com sustainability travel report, “over half (55%) of global travellers report being more determined to make sustainable travel choices than they were a year ago, but barriers include a lack of knowledge and available or appealing options when trying to put this into practice.” (Booking.com 2019)

These sustainable decisions include accommodation. “73% of global travellers intending to stay at least once in an eco-friendly or green accommodation when looking at the year ahead.” (Booking.com 2019)

“Additionally, 70% of global travellers say they would be more likely to book an accommodation knowing it was eco-friendly, whether they were looking for a sustainable stay or not.” (Booking.com 2019)

Even homeware companies are getting involved

Speaking of accommodation decisions, a number of homeware companies have began launching their own hotels in a smart move to sell more products. “MADE.com kick-started the trend – it launched its first MADE hotel in Manhattan’s NoMad district two years ago, followed by floating boutique hotel the Boathouse in London in summer 2018.” (CN Traveller 2019)

Flight routes are expanding due to demand

Destination routes are expanding to give new generations unlimited reach. “We are millennials and we are looking to have different travel experiences than our parents,” Patrick Quayle vice president for international planning at United Airlines said. “As a result of that, the network has to evolve and look different.” The airline has recently added Cape Town to it’s route roster. (Skift 2019)

Stopover destinations during long haul flights used to be an unwanted part of the journey. In 2019, airlines now offer a low cost option to lengthen your stop over time, so that travellers can explore the destination. “Longtime stopover providers include Icelandair, Hawaiian, Emirates, and TAP. And recently, new programs from Brussels Airlines and Swiss add even more great options to the list of stopover possibilities.” (CN Traveller 2019)

There’s more data on how travellers book their trips

51% of US travellers said that once they decided to go on a trip, they would spend less than one week conducting research. (Facebook IQ)

Google data found that hotels and flights are booked in advance of 12 weeks. Within the 3 months prior to the trip date, the search increases further for experiences. (Google 2019)

We examined three random data points between August and September, the busiest months for tour and activity operators in Europe and found that Monday is the most popular day for people to book their trips while Saturdays are the least busy days for bookings. (TrekkSoft 2019)

Bookings made slowly drops from Monday and plateaus between Wednesday to Friday before dropping dramatically on Saturday. Bookings pick up again on Sunday and take off again on Monday. (TrekkSoft 2019)

10am CET is the time of day when most bookings are made, and 6am CET is when there are the least. (TrekkSoft 2019)

In 2018, the proportion of direct website bookings fell to 66.7% while marketplace bookings increased to 9.1%. Bookings made through agents, affiliates and local tourist offices also increased from 17.5% to 24.3% in the same time frame. (TrekkSoft 2019)

Booking.com research also revealed some interesting differences between the types of travellers. “We found that travellers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination, making them a valuable audience, especially for companies like online travel agencies that sell across multiple categories.” (Booking.com 2019)

We’ll talk more about in-destination bookings further in our tours & activity insights chapter, but it’s worth mentioning that “near me” searches on Google Maps grew 150% over the past year showing that locals and travellers alike are using the search engine. (Skift 2019)