The Kenya Toutism Board’s Influencer Campaign Strategy for Marketing Magical Kenya

SOCIAL MEDIA STATEMENT

THE KENYA TOURISM BOARD’S INFLUENCER CAMPAIGN
STRATEGY FOR MARKETING MAGICAL KENYA

The Kenya Tourism Board (KTB) is the government agency mandated with marketing Kenya as a preferred tourism destination locally, regionally and globally.
In executing its core mandate, KTB aims to position Kenya as a top of mind holiday destination in its key source markets (regionally and internationally) through destination profiling and direct consumer engagements, in order to increase awareness volume and value of tourism.
The influencer campaign is consistent with KTB’s goal of amplifying the diversity of Magical Kenya, and seeks to engage Key Opinion Leaders,
Influencers and Celebrities – with a huge following on social media and digital platforms in Kenya’s key source markets among key demographic
groups.
The first phase of the two-part influencer campaign strategy is currently underway in India, Uganda and Tanzania and will subsequently be rolledout in Nigeria, South Africa as well as other international markets.
The second phase of the campaign, will incorporate domestic influencers, primarily Kenya Athletes and Celebrities who have, and are breaking
ground in international and regional markets.
KTB has also been leveraging International Celebrities, Influencers and Key Opinion Leaders to drive Magical Kenya’s visibility abroad. These
include: Mark Zuckerberg, Hu Bing, SWV, and Blackstreet.