Travel Technology

Mobile is our technology leader for 2019

62.9% of the population own a smartphone and on average spend between 3.5 to 5 hours using it daily. (TrekkSoft 2019)

On average, adults (16+) look at their mobile phone every 12 minutes, they check it within 5 minutes of waking up and 78% say they can’t live without it and never switch it off, thus defining the mobile-first customer. (World Ticket Solutions 2019)

Customers are comfortable researching, booking and planning their entire trip to a new travel destination on a mobile device. Top consumer markets displaying this trend include India who came out top with 87%, Brazil (67%), Japan (59%), South Korea (53%), US (48%), Australia & United Kingdom (45%) and France (44%). (Google 2018)

Mobile devices also lead to a greater propensity to book at the last-minute. Google Data shows that travel-related searches for

“tonight” and “today” have grown over 150% on mobile, over the past two years.(Google 2018)

From TrekkSoft data, the proportion of mobile bookings increased between 2017 and 2018, from 51.5% to 56.7%. In 2018, revenue from desktop bookings fell from 73.2% to 65.8%. (TrekkSoft 2019)

You can now rent a car – and unlock it – with just your phone. “Making the car rental experience more pleasant requires making cars available where business travellers actually are, along with allowing them to digitally customize their ride.” (Skift 2019)

And the booking journey is continuing to evolve

62% of Generation Z and millennial consumers want visual search over any other new technology. (World Ticket Solutions 2019)

Search intent has redefined the customer marketing journey from what we’d expect. “Today, people are no longer following a linear path from awareness to consideration to purchase. They are narrowing and broadening their consideration set in unique and unpredictable moments.” (Google 2019)

“Amazon wants to be a superapp, the mobile tool of choice to book flights, buy books, and make payments. In travel, flights are only the beginning.” “Customers are already using Amazon beyond shopping,” said Shariq Plasticwala, director of Amazon Pay. “They love the convenience we offer of shopping and paying — all in one single app.” “Plasticwala said Amazon is delighted to partner with Cleartrip, which is powering the flight-booking services, available with cash-back discounts for all customers, and additional ones for Amazon Prime members, in the Amazon mobile app and on its website.” (Skift 2019)