News & Updates

Why Diani remains leading beach in Africa

World Travel Awards (WTA), the Oscars of travel industry has for the 6th time in a row voted Diani Africa’s leading beach destination. This was during the 2019 WTA edition held in Mauritius in June this year in which Kenya Tourism board (KTB) was also voted Africa’s leading tourist board for the 7th time. It
» Read More

Generation Alpha driving travel decisions

Never-ending family holidays are on the up Family travelling has always been a staple to the annual program, but now family sabbaticals are taking over influenced by the likes of @thebucketlistfamily, @byjetpack and @travelling_family. “Given that by 2020 it’s estimated that roughly half the UK and American workforce will be freelance and that 40 per
» Read More

Sustainability is driving accommodation decisions

According to the sustainability travel report, “over half (55%) of global travellers report being more determined to make sustainable travel choices than they were a year ago, but barriers include a lack of knowledge and available or appealing options when trying to put this into practice.” ( 2019) These sustainable decisions include accommodation. “73%
» Read More

Destination Insights

Top destinations in 2019 are predicted to be The Turkish Riviera, Egypt, The Peloponnese (Greece), Matera (Italy), Perth (Western Australia), The Scottish Highlands, St Barths (Caribbean), Arles (France), Valle de Guadalupe and New Orleans. (CN Traveller 2019) TV shows have increasingly brought travellers to destinations, but in 2019 we will see this grow even further.
» Read More

Travel Technology

Mobile is our technology leader for 2019 62.9% of the population own a smartphone and on average spend between 3.5 to 5 hours using it daily. (TrekkSoft 2019) On average, adults (16+) look at their mobile phone every 12 minutes, they check it within 5 minutes of waking up and 78% say they can’t live
» Read More

Tour & Activity Insights

Phocuswright has predicted that by next year, the overall tours and activities segment will grow to $183 billion. (Phocuswright 2019) Arival – the in-destination event – shared that not only is the tours & activities sector now the third largest sector in travel, it’s the most memorable part of travel and the area with the
» Read More

KTB BBC Ads C-20

It is about 2019 traveler, are you conversant with the common thread linking the global trends?

In 2019 the tourism consumer is: Wiser; we’re in the everyone’s an expert environment; at the root of this is the almost compulsive need for digital consumers to absorb and share information which is riven with the global reach of the internet. Self Sufficient, consumers are adopting the attitude of “I can look after myself”.
» Read More


India is one of Kenya’s top tourist source markets. Kenya is aiming at increasing its performance in this market through increasing arrivals of high value tourists. India’s Meetings, Incentives, Conferences and Events (MICE) segment offers an opportunity to achieve this. Kenya Tourism Board (KTB) has implemented several MICE related initiatives and wishes to share with
» Read More

Chinese Luxury traveller


Tourist arrivals from China has been growing steadily over the last five years. However, there is need to balance sustainability and yield from this key market. Kenya Tourism Board (KTB) is now gearing to increase high yield tourist arrivals from China and extend their visitation beyond the two months of July and August during the
» Read More

Tourist arrivals MIAM 2

Arrival by air records 15.7% growth

Overview of January Inbound Air Arrivals Total international arrivals for January 2019by air closed at 88,705 compared to 76,649 in 2018, illustrating an increase of 15.7%. During the period under review, JKIA arrivals grew by 9.4% to record 61,137 compared to 66,859 in 2018.Moi International Airport Mombasa (MIAM), received 21,846 visitors, compared to 15,512 in 2018, a 40.8% growth. Holiday is the major reason of travel into Kenya in January, taking a
» Read More