News & Updates

The Kenya Toutism Board’s Influencer Campaign Strategy for Marketing Magical Kenya

SOCIAL MEDIA STATEMENT THE KENYA TOURISM BOARD’S INFLUENCER CAMPAIGN STRATEGY FOR MARKETING MAGICAL KENYA The Kenya Tourism Board (KTB) is the government agency mandated with marketing Kenya as a preferred tourism destination locally, regionally and globally. In executing its core mandate, KTB aims to position Kenya as a top of mind holiday destination in its key source
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Magical Kenya Card pull up banner

The Kenya Tourism Board Partners with West Africa’s UBA Bank to Unveil Prepaid Travel Card Tuesday, 21 March, 2017: The Kenya Tourism Board (KTB) in partnership with the United Bank for Africa (UBA) has today launched the first Magical Kenya Prepaid Travel Card. The Magical Kenya Prepaid Travel Card is a culmination of the partnership
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launching the Kenya Sustainable Tourism Report

The Kenya Tourism Board will be launching  the Kenya Sustainable Tourism Report  at the World Travel Market 2016. The report celebrates the responsible tourism champions, the milestone achieved by the Kenya Tourism industry, the  best practices across the tourism value chain and the mechanisms in place to help any organization or destination in their sustainability
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Indian travelers embrace e visa Application method to Kenya

The uptake of the e visa application system by Indians to Kenya is successful and most travelers now prefer the method over the manual process. Kenya’s High Commissioner to India Florence Weche says the system that has been on a gradually implementation has now taken off with positive reception by travel trade in the market.
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Kenya’s tourism fair gets global attention

Kenya is profiling Magical Kenya Travel Expo (MKTE) as a-must attend show in the region. At its sixth edition, the show is hosting travel trade buyers and media from about 40 countries across the globe. It has also been identified as one of the Key East African Tourism Platform, and therefore an impetus to the
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TOURISM SECTOR ON UPWARD TRAJECTORY AS INTERNATIONAL ARRIVALS REGISTER GROWTH IN FIRST QUARTER 2016  Nairobi June 6, 2016…Tourism Cabinet Secretary Najib Balala says international arrivals for the period January to April 2016 hit 263,284 compared to 231, 038 in 2015. The increase in arrivals for the period under review was attributed to mitigation measures including
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Bomas of Kenya General Manager Ahamed Quresh, KICC A.g CEO MS Nana Gechaga and KTB A.g CEO  Jacinta Nzioka-Mbithi at the coastal Tourism stakeholders forum in Mombasa.

Kenyan coast to forge a common

Front on beach management Counties in the coastal Kenya are rooting for a common law on beach management to guard the beach product that has been a key attraction of tourists to the region. Tourism Cabinet Secretary Najib Balala said already Kwale County has developed the bill and appealed to other counties to replicate it.
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Coastal Kenya roots for Honey moon showcase

Hoteliers have been advised to take advantage of duty free importation of hotel refurbishment materials to give a facelift to their properties. Tourism Cabinet Secretary Najib Balala says regular improvement of accommodation facilities was a global acceptable trend that will put hospitality sector on the expected standards. The CS made the remarks yesterday evening when
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It is all systems go for the 2016 Magical Kenya Expo

Over 35 countries expected to attend More than 170 hosted buyers representing over 35 countries from Kenya’s key source markets in Europe, Asia, Americas, Africa and the Middle East are expected to grace the sixth edition of the Magical Kenya Travel Expo 2016. This year’s MKTE will be held from 12th to 14th October 2016
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South African market promising

Market expected to gain a 20% growth Kenya is targeting to increase the flow of tourists from South Africa by 20% at the close of the year as Kenya Tourism Board (KTB) kicks off campaigns including training of over 300 tour operators on tourism products that country has to offer. “We are riding on the
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Rebranded National Reserve adds to attractions in the north rift tourism circuit

North rift tourism circuit known for athletics has taken tourism diversity a notch higher with the re-opening of rebranded Rimoi National Reserve. The Reserve that has long been ignored has been given a facelift through rebranding, fencing and with additional wildlife species including Zebras and giraffes. The County Government of Elgeyo Marakwet has undertaken the
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Balala outlines country’s strides on wildlife conservation

Kenya is set to dispose the largest ivory Stockpile to demonstrate its valueless nature Kenya has made commendable strides on her wildlife conservation efforts despite the challenges of poaching. Tourism Cabinet Secretary Najib Balala says enhanced awareness, among the communities along the parks, national reserves and sanctuaries on how to co-exist with wildlife was bearing fruits
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Mrs Fatuma Hirsi Mohammed , PS Tourism’ is joined by Daudinn Haji , Ministry of Tourism , left  and Wausi Walya of KTB  (left)  to receive some of the awards Kenya was recognized for at the 23rd edition of the world Travel Awards.

Kenya bags WTA awards

Diani and Maasai Mara retain top positions as Africa’s best Kenya has again shot into global limelight after bagging five top travel awards in a ceremony to recognize the travel industry players.  The 23rd annual World Travel Awards (WTA), Africa & the Indian Ocean Islands Gala Ceremony held at the Diamond La Gemma Hotel in
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Mrs Fatuma Hirsi Mohammed , PS Tourism’ is joined by Daudinn Haji , Ministry of Tourism , left  and Wausi Walya of KTB  (left)  to receive some of the awards Kenya was recognized for at the 23rd edition of the world Travel Awards.

KTB voted Africa’s best the fifth time

The marketing agency is credited for putting destination on the global map amidst challenges the country has been facing in the recent past Kenya’s tourism marketing agency Kenya Tourism Board (KTB) has been voted Africa’s leading tourist Board for the fifth year running beating Egyptian Tourist Authority, Gambian Tourism Board and Ghana Tourism Authority respectively.
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British government to lift travel advisory to Lamu Island

The British government could soon lift travel advisory to Manda and Lamu Island following security improvement in Lamu County. On 29th March 2016, Kenya’s Tourism Cabinet secretary Najib Balala and Lamu county governor Issa Timammy led tourism stakeholders in lobbying for the lifting of travel advisories during a tourism sector meeting held in Lamu and
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Balala launches SMS campaign to woo in domestic tourists

The Ministry of Tourism has launched a Kshs 30 million SMS campaign to woo in domestic travelers as part of its recovery strategy. At the same time, the government will soon be unveiling a collaborative strategy on tourism promotion with the county governments to enhance tourism product diversity in the country. Speaking during the SMS
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France lifts Travel advisory to Kenyan coast

The French government has lifted travel advisory against Mombasa and Malindi, signaling good news for travelers from the country visiting the region during the festive season. French Ambassador to Kenya Remi Marechaux said that following a review on security measures the government has put in place within the coastal region, the French citizens are no
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Charter airlines to Kenya coast get incentives

The government has set aside Kshs 1.2billion Charter Incentive Programme (CIP) for Kenya aimed at recovering lost business from tourist charters. Landing fees for all charter aircraft terminating at the Kenyan coast have been waived for a period of 30 months beginning from 1st January 2016 to 30th June 2018. A passenger subsidy of USD
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A Simplified eVisa System Guide

1. Why the eVisa Most Governments world over are moving towards digitization of their operations. Online application makes it possible for visitors to get their Visa in advance hence removing the anxiety of whether one will be able will get it or not at the point of entry 2. The Online Application is complicated The
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